{"id":2167,"date":"2026-02-19T15:47:40","date_gmt":"2026-02-19T14:47:40","guid":{"rendered":"https:\/\/larasoheim.fr\/?post_type=elemenfolio&#038;p=2167"},"modified":"2026-02-19T20:55:06","modified_gmt":"2026-02-19T19:55:06","slug":"motion-typographie","status":"publish","type":"elemenfolio","link":"https:\/\/larasoheim.fr\/index.php\/portfolio\/motion-typographie\/","title":{"rendered":"MOTION TYPOGRAPHIE"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2167\" class=\"elementor elementor-2167\">\n\t\t\t\t<div class=\"elementor-element elementor-element-674250e e-flex e-con-boxed e-con e-parent\" data-id=\"674250e\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a2780d5 elementor-widget elementor-widget-spacer\" data-id=\"a2780d5\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bd1c4eb e-flex e-con-boxed e-con e-parent\" data-id=\"bd1c4eb\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4070b00 elementor-widget elementor-widget-html\" data-id=\"4070b00\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<!-- Google Fonts Georama -->\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Georama:wght@400;500;600;700&display=swap\" rel=\"stylesheet\">\n\n<style>\n  .title-typed-container {\n    text-align: center;\n    display: flex;\n    flex-direction: column;\n    align-items: center;\n    justify-content: center;\n  }\n\n  .title-typed {\n    font-family: 'Georama', sans-serif;\n    font-weight: 700;\n    color: #302F89;     \/* Ton bleu *\/\n    font-size: 40px;    \/* 40px desktop *\/\n    line-height: 1.05;\n  }\n\n  @media (max-width: 767px) {\n    .title-typed {\n      font-size: 28px;   \/* Adapt\u00e9 mobile *\/\n      line-height: 1.2;\n      padding: 0 12px;\n    }\n  }\n<\/style>\n\n<script src=\"https:\/\/unpkg.com\/typed.js@2.1.0\/dist\/typed.umd.js\"><\/script>\n\n<div class=\"title-typed-container\">\n  <span id=\"title-typewriter\" class=\"title-typed\"><\/span>\n<\/div>\n\n<script>\n\/\/ Animation titre\nvar typedTitle = new Typed('#title-typewriter', {\n  strings: [\"MOTION TYPOGRAPHIE - TADAM\"],\n  typeSpeed: 80,\n  backSpeed: 50,\n  backDelay: 30000,\n  loop: true,\n  showCursor: false,\n  startDelay: 300\n});\n<\/script>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-59e4bd4 e-flex e-con-boxed e-con e-parent\" data-id=\"59e4bd4\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-62b8a7a e-con-full e-flex e-con e-child\" data-id=\"62b8a7a\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1b3ff9c elementor-widget elementor-widget-video\" data-id=\"1b3ff9c\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"http:\/\/larasoheim.fr\/wp-content\/uploads\/2026\/02\/TADAM_SOHEIM.mp4\" autoplay=\"\" loop=\"\" controls=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-019d2a7 e-con-full e-flex e-con e-child\" data-id=\"019d2a7\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-9a0755f e-con-full e-flex e-con e-child\" data-id=\"9a0755f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-98fda4f elementor-widget elementor-widget-text-editor\" data-id=\"98fda4f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"90\" data-end=\"424\">Je devais concevoir un motion design sous la forme d\u2019une affiche anim\u00e9e annon\u00e7ant la prochaine parution du <em data-start=\"225\" data-end=\"265\">Tr\u00e8s pr\u00e9cis de conjugaisons ordinaires<\/em>, sur le th\u00e8me de l\u2019onomatop\u00e9e. Le travail devait s\u2019articuler autour de l\u2019onomatop\u00e9e \u00ab TADAM \u00bb et passer par l\u2019exploration de deux pistes cr\u00e9atives distinctes.<\/p><p data-start=\"426\" data-end=\"685\">je me suis inspir\u00e9e de l\u2019univers du th\u00e9\u00e2tre classique et j&rsquo;ai cherch\u00e9 \u00e0 traduire une intensit\u00e9 visuelle \u00e0 travers la typographie.<\/p><p data-start=\"687\" data-end=\"1022\">Pour cela, je me suis bas\u00e9e sur la typographie Bradley, que j\u2019ai retravaill\u00e9e afin de la rendre plus contemporaine : modification des empattements, simplification des ornements et ajustement de certains d\u00e9tails formels. Cette typographie a ensuite \u00e9t\u00e9 redessin\u00e9e \u00e0 la main, puis vectoris\u00e9e, afin d\u2019\u00eatre int\u00e9gr\u00e9e au motion design final.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-36de875 e-con-full e-flex e-con e-child\" data-id=\"36de875\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bb88bab elementor-widget elementor-widget-text-editor\" data-id=\"bb88bab\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>I designed an animated poster announcing the upcoming release of <em data-start=\"98\" data-end=\"138\">Tr\u00e8s pr\u00e9cis de conjugaisons ordinaires<\/em> on the theme of onomatopoeia, based on the word \u201cTADAM.\u201d Inspired by classical theatre, I expressed visual intensity through typography. I reworked the Bradley typeface to make it more contemporary, then hand-drew and vectorized it for the final motion design.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0c84b21 e-flex e-con-boxed e-con e-parent\" data-id=\"0c84b21\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6d4ced1 e-con-full e-flex e-con e-child\" data-id=\"6d4ced1\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-536871e elementor-widget elementor-widget-image\" data-id=\"536871e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"724\" src=\"https:\/\/larasoheim.fr\/wp-content\/uploads\/2026\/02\/SOHEIM-ANIM-TYPO_Page_2-1024x724.jpg\" class=\"attachment-large size-large wp-image-2191\" alt=\"\" srcset=\"https:\/\/larasoheim.fr\/wp-content\/uploads\/2026\/02\/SOHEIM-ANIM-TYPO_Page_2-1024x724.jpg 1024w, https:\/\/larasoheim.fr\/wp-content\/uploads\/2026\/02\/SOHEIM-ANIM-TYPO_Page_2-300x212.jpg 300w, https:\/\/larasoheim.fr\/wp-content\/uploads\/2026\/02\/SOHEIM-ANIM-TYPO_Page_2-768x543.jpg 768w, https:\/\/larasoheim.fr\/wp-content\/uploads\/2026\/02\/SOHEIM-ANIM-TYPO_Page_2-1536x1086.jpg 1536w, https:\/\/larasoheim.fr\/wp-content\/uploads\/2026\/02\/SOHEIM-ANIM-TYPO_Page_2-2048x1448.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9b216ff e-con-full e-flex e-con e-child\" data-id=\"9b216ff\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0590ef2 elementor-widget elementor-widget-image\" data-id=\"0590ef2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"842\" height=\"596\" src=\"https:\/\/larasoheim.fr\/wp-content\/uploads\/2026\/02\/SOHEIM-ANIM-TYPO_Page_3.jpg\" class=\"attachment-large size-large wp-image-2192\" alt=\"\" srcset=\"https:\/\/larasoheim.fr\/wp-content\/uploads\/2026\/02\/SOHEIM-ANIM-TYPO_Page_3.jpg 842w, https:\/\/larasoheim.fr\/wp-content\/uploads\/2026\/02\/SOHEIM-ANIM-TYPO_Page_3-300x212.jpg 300w, https:\/\/larasoheim.fr\/wp-content\/uploads\/2026\/02\/SOHEIM-ANIM-TYPO_Page_3-768x544.jpg 768w\" sizes=\"(max-width: 842px) 100vw, 842px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-af0a5cb e-con-full e-flex e-con e-child\" data-id=\"af0a5cb\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-93fa3eb elementor-widget elementor-widget-image\" data-id=\"93fa3eb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"854\" height=\"604\" src=\"https:\/\/larasoheim.fr\/wp-content\/uploads\/2026\/02\/SOHEIM-ANIM-TYPO_Page_4.jpg\" class=\"attachment-large size-large wp-image-2193\" alt=\"\" srcset=\"https:\/\/larasoheim.fr\/wp-content\/uploads\/2026\/02\/SOHEIM-ANIM-TYPO_Page_4.jpg 854w, https:\/\/larasoheim.fr\/wp-content\/uploads\/2026\/02\/SOHEIM-ANIM-TYPO_Page_4-300x212.jpg 300w, https:\/\/larasoheim.fr\/wp-content\/uploads\/2026\/02\/SOHEIM-ANIM-TYPO_Page_4-768x543.jpg 768w\" sizes=\"(max-width: 854px) 100vw, 854px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c9c8d9f e-con-full e-flex e-con e-child\" data-id=\"c9c8d9f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-abb0552 elementor-widget elementor-widget-image\" data-id=\"abb0552\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"842\" height=\"604\" src=\"https:\/\/larasoheim.fr\/wp-content\/uploads\/2026\/02\/SOHEIM-ANIM-TYPO_Page_5.jpg\" class=\"attachment-large size-large wp-image-2194\" alt=\"\" srcset=\"https:\/\/larasoheim.fr\/wp-content\/uploads\/2026\/02\/SOHEIM-ANIM-TYPO_Page_5.jpg 842w, https:\/\/larasoheim.fr\/wp-content\/uploads\/2026\/02\/SOHEIM-ANIM-TYPO_Page_5-300x215.jpg 300w, https:\/\/larasoheim.fr\/wp-content\/uploads\/2026\/02\/SOHEIM-ANIM-TYPO_Page_5-768x551.jpg 768w\" sizes=\"(max-width: 842px) 100vw, 842px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a6eb583 e-flex e-con-boxed e-con e-parent\" data-id=\"a6eb583\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5e4e6b6 e-con-full e-flex e-con e-child\" data-id=\"5e4e6b6\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f79cfe1 elementor-widget elementor-widget-image\" data-id=\"f79cfe1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"842\" height=\"596\" src=\"https:\/\/larasoheim.fr\/wp-content\/uploads\/2026\/02\/SOHEIM-ANIM-TYPO_Page_6.jpg\" class=\"attachment-large size-large wp-image-2195\" alt=\"\" srcset=\"https:\/\/larasoheim.fr\/wp-content\/uploads\/2026\/02\/SOHEIM-ANIM-TYPO_Page_6.jpg 842w, https:\/\/larasoheim.fr\/wp-content\/uploads\/2026\/02\/SOHEIM-ANIM-TYPO_Page_6-300x212.jpg 300w, https:\/\/larasoheim.fr\/wp-content\/uploads\/2026\/02\/SOHEIM-ANIM-TYPO_Page_6-768x544.jpg 768w\" sizes=\"(max-width: 842px) 100vw, 842px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8c637c4 e-con-full e-flex e-con e-child\" data-id=\"8c637c4\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-34b33e9 elementor-widget elementor-widget-image\" data-id=\"34b33e9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"724\" src=\"https:\/\/larasoheim.fr\/wp-content\/uploads\/2026\/02\/SOHEIM-ANIM-TYPO_Page_7-1024x724.jpg\" class=\"attachment-large size-large wp-image-2196\" alt=\"\" srcset=\"https:\/\/larasoheim.fr\/wp-content\/uploads\/2026\/02\/SOHEIM-ANIM-TYPO_Page_7-1024x724.jpg 1024w, https:\/\/larasoheim.fr\/wp-content\/uploads\/2026\/02\/SOHEIM-ANIM-TYPO_Page_7-300x212.jpg 300w, https:\/\/larasoheim.fr\/wp-content\/uploads\/2026\/02\/SOHEIM-ANIM-TYPO_Page_7-768x543.jpg 768w, https:\/\/larasoheim.fr\/wp-content\/uploads\/2026\/02\/SOHEIM-ANIM-TYPO_Page_7-1536x1086.jpg 1536w, https:\/\/larasoheim.fr\/wp-content\/uploads\/2026\/02\/SOHEIM-ANIM-TYPO_Page_7-2048x1448.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a948d8a e-flex e-con-boxed e-con e-parent\" data-id=\"a948d8a\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c234651 e-con-full e-flex e-con e-child\" data-id=\"c234651\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ee0f1d2 elementor-widget elementor-widget-image\" data-id=\"ee0f1d2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"749\" src=\"https:\/\/larasoheim.fr\/wp-content\/uploads\/2026\/02\/SOHEIM_tadam_rendu2_Page_1-1024x749.jpg\" class=\"attachment-large size-large wp-image-2236\" alt=\"\" srcset=\"https:\/\/larasoheim.fr\/wp-content\/uploads\/2026\/02\/SOHEIM_tadam_rendu2_Page_1-1024x749.jpg 1024w, https:\/\/larasoheim.fr\/wp-content\/uploads\/2026\/02\/SOHEIM_tadam_rendu2_Page_1-300x219.jpg 300w, https:\/\/larasoheim.fr\/wp-content\/uploads\/2026\/02\/SOHEIM_tadam_rendu2_Page_1-768x562.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bdc347a e-con-full e-flex e-con e-child\" data-id=\"bdc347a\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2697588 elementor-widget elementor-widget-image\" data-id=\"2697588\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"724\" src=\"https:\/\/larasoheim.fr\/wp-content\/uploads\/2026\/02\/SOHEIM_tadam_rendu2_Page_2-1024x724.jpg\" class=\"attachment-large size-large wp-image-2237\" alt=\"\" srcset=\"https:\/\/larasoheim.fr\/wp-content\/uploads\/2026\/02\/SOHEIM_tadam_rendu2_Page_2-1024x724.jpg 1024w, https:\/\/larasoheim.fr\/wp-content\/uploads\/2026\/02\/SOHEIM_tadam_rendu2_Page_2-300x212.jpg 300w, https:\/\/larasoheim.fr\/wp-content\/uploads\/2026\/02\/SOHEIM_tadam_rendu2_Page_2-768x543.jpg 768w, https:\/\/larasoheim.fr\/wp-content\/uploads\/2026\/02\/SOHEIM_tadam_rendu2_Page_2-1536x1086.jpg 1536w, https:\/\/larasoheim.fr\/wp-content\/uploads\/2026\/02\/SOHEIM_tadam_rendu2_Page_2-2048x1448.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0782427 e-flex e-con-boxed e-con e-parent\" data-id=\"0782427\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-20405b9 e-con-full e-flex e-con e-child\" data-id=\"20405b9\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ed21a6e elementor-widget elementor-widget-video\" data-id=\"ed21a6e\" data-element_type=\"widget\" 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